Volkswagen’s golden age of advertising, which I think spans a range from the late 1950s to the 1970s and was under the ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health. A lot of that revenue has been thanks to one single thing. This "thing" ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Hiring supervisors should work with their HR-Talent Acquisition team member to create a recruitment plan for staff positions. They will assist with advertising strategies. The Staff Recruitment and ...

Move over, Kendall Jenner, there's a new tone-deaf ad starlet in town. "Euphoria" star Sydney Sweeney, known for her curvy figure and blonde locks, popped out as the face of American Eagle's newest ...

Two-time Oscar winner Ben Proudfoot is going to need more room in his trophy case. The filmmaker is returning from Europe with multiple Cannes Lions for his documentary The Final Copy of Ilon Specht, ...

When advertising executives describe themselves as cockroaches, they are not being self-deprecating. Admen have shown a remarkable ability to survive what look like extinction-level events.

The advertising business sells nothing so well as itself. This talent was on full display at the industry’s annual awards in Cannes, which began on June 16th. Advertising “not only pushes creative ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

South Carolina Gamecocks athletic director Jeremiah Donati explains the decision to keep Paul Mainieri. The South Carolina Gamecocks are coming off of a dissapointing season on the baseball diamond.

Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating ...