Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model which integrates paid, earned, shared and owned media to create powerful campaigns. Now, 10 years ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

The United Nations Language Framework, unique to the specific context of the United Nations, breaks down language skills into four levels. The Framework standardizes the way languages are learnt, ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Effective communication is a cornerstone of success in any executive role. Whether you’re aiming to climb the corporate ladder or already holding a leadership position, mastering how to communicate ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...