Although we’re only half way through the decade, the 2020s has already given rise to some highly memorable – dare I say potentially classic – print ads. Minimal branding, bold photography and playful ...
I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...
If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...
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Flipkart’s new newspaper ad breaks mould of mundane print advertising, offers a ray of hope
Flipkart’s front-page jacket ad in the Hindustan Times and The Times of India last Sunday made waves on the internet as it transformed a typical newspaper read into an interactive experience. The ad ...
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