Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...