The U Sports women's hockey national championships will get national exposure in 2026 after U Sports announced that CBC TV and CBC Gem will broadcast the women's final on March 22, 2026, and that the ...
Pittsburgh’s newest women’s soccer team, the Riveters, just wrapped up their inaugural season with the USLW league after clinching the Great Forest Division. The team is the latest to join a slate of ...
The SBJ Women's Sports newsletters wraps up its first year with a look back at the highlights and trends of 2025 and then ...
Annie Hoffman, a media trainer specializing in women's sports, spoke with AB to break down common misconceptions in women's ...
Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible. From the University of Connecticut women's basketball team ...
Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. Disney and ESPN's strategic, long-term investment and ...
Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. For decades, women’s sports were relegated to the back, not ...
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. In his first weeks in office, Donald ...
The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...
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The Next Power Play? Women’s Sport.

Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped white space’.
THAT’S COMING UP. WELL, KANSAS CITY WELCOMES THE WORLD CUP TO TOWN NEXT SUMMER, AND SOME LOCAL BUSINESSES ARE LOOKING TO CASH IN ON THE CROWDS. KMBC NINE JAMIE WEISS TAKES US TO THE DUB. THE FIRST ...