Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...