In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

Marketing leaders are the architects of brand, demand, and revenue growth. They live in campaign calendars, customer data, and creative briefs — and their inboxes reflect it. If your email blends into ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

S&P 500's forward 10-year returns are often misrepresented as tightly & negatively correlated with trailing P/E ratios. Read ...

A weakening U.S. labor market is a risk for both the U.S. economy and markets right now. But the most closely watched numbers — the rate of new jobs created and the official unemployment rate — don’t ...