Should teams guiding marketing strategy for national organizations with local locations pay more attention to the local piece of the media puzzle? Monica Ho believes they should. The CMO of SOCi, a ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

(Ad) The home improvement and services landscape is rapidly changing, with new players entering the field and existing ones developing more innovative ways to reach their clientele and beat the ...

Learn how your business can harness the power of localized marketing across your portfolio. A recent Forrester Consulting study, “The Localized Marketing Imperative: How Multi-Location Businesses Can ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

“This is the most important time in my career to have to act local. If you have 1,000 locations, and you treat those 1,000 locations as one big entity versus 1,000 local businesses today, you're ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

SOCi Inc., the marketing platform for multi-location brands, has announced its partnership with Kumon of North America, part of the world's largest after school math and reading program that helps ...