Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

From looking at the screenshots, the app appears to produce reports that look like a PDF export of Google Analytics data. The developer says this app provides 19 different reports, almost triple what ...

I’m no math wiz, but I’ll admit it: When it comes to the Web, I’m a total stats nerd. My statistical obsession actually began during my days as a TV news producer. Back then, I’d eagerly check my ...

GAget is a Google Analytics app for macOS that started life as a Dashboard widget. These days, GAget resides in macOS’s Today widget panel of Notification Center. If you’ve ever used Google Analytics, ...

Corbin is a tech journalist and developer who worked at Android Police from 2016 until 2021. Check out his other work at corbin.io. Most of Google's mobile applications have switched over to the ...

The Google Analytics app has been updated for iOS to version 3.0, and 3.0 comes with many changes. The new version has a brand new look and feel, making it easier to find more data. It also added ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

I’ve used Google Analytics on Smallbiztechnology.com to know as much as I can about my audience . What sources are sending traffic to smallbiztechnology.com, what pages are most popular, what browsers ...