Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Inbound marketing is a business strategy that centers around ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...