In the 2026 CMO Barometer, 68% of respondents say AI is their top focus for 2026. Following it are Brand Building (17%) and Personalisation (8%), both also tightly linked to AI-driven marketing ...
There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...
History shows disruption is constant; CMOs must blend past lessons with digital transformation and AI to steer future customer value. Capgemini and MIT jointly coined the term digital transformation ...
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