Despite opening the season undefeated, it’s been a rocky start for the Oregon Ducks men’s basketball team. They have struggled with turnovers... B2B buying is slow, noisy, and full of stakeholders. If ...

Designing for B2B is different than B2C in many ways. B2B design needs to be more professional and focused on the business goals of the company. It should be tailored to the specific needs of the ...

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...