Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC. The company announced Monday that businesses can now run status ads in ...

It took 11 years since Facebook acquired it for $19 billion, but Meta is finally bringing ads to WhatsApp, marking a major change for an app whose founders shunned advertising. Meta announced Monday ...

WhatsApp will begin showing ads in its Updates tab, not in personal chats. Meta aims to boost revenue by targeting WhatsApp’s billions of users. Ads will be based on user info like location, language, ...

Right from the time popular messaging app WhatsApp burst onto the scene in 2009, the platform was steadfast on one thing: offering an ad-free experience to its users. A famous 2012 blog post ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to ...

Happy Tuesday! If you’re getting your news here instead of from social media, you’re now in the minority — and we appreciate it. Send news tips to: [email protected] Betrayal or inevitability?

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It ...

What just happened? WhatsApp promised a few years ago that advertising would eventually become part of its app experience. Now, the company is starting to deliver on ...