In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Hearsay Systems, a global leader in digital client engagement for financial services, is entering a new phase as it gets snapped up by another digital marketing technology giant. On Monday, Yext, a ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...