When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Landing page forms are crucial for a landing page, yet many advertisers miss the mark. These web forms often face the “Goldilocks syndrome.” If they’re too long, you might scare off potential ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Opinions expressed by Digital Journal contributors are their own. A landing page is a standalone web page distinct from your website. It is often used as part of a digital marketing campaign to ...