Meet Generation Novel, a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19. This emergent and significant customer segment isn’t just ...
Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...
Customer service is the essential growth engine for any company finding its footing in the entrepreneurial world. You don’t have the luxury today of building a business as it was done in the Mad Men ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What’s the cost of marketing distraction when shiny objects like new technologies or buzzy ...
As a small grocery chain owner, Summer Auerbach has spent a lot of time over the last few months thinking about a particular brand of viral video that emerged during the pandemic. They have titles ...
What do we even call the Lamborghini Lanzador concept? Is it a crossover? A really tall supercar? A grand tourer? All these questions, and more, are currently being answered internally by the Italian ...
Sure, you want more loyal customers. But are you building the right kind of loyalty? Just ask grocer Green Hills Farms (GHF) of Syracuse, New York. This family-owned store of 22,000 square feet has a ...
NICE Enlighten AI Feedback powers agile real-time action with hyper-personalized surveys to quickly resolve customer issues HOBOKEN, N.J.--(BUSINESS WIRE)-- NICE (Nasdaq: NICE) today announced another ...
Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook In 2003, IBM launched a revolutionary initiative to strategically focus on corporate philanthropy ...
Last week, I flew cross-country (twice) on my first business trip since the onset of the pandemic. As usual, I went with JetBlue, because I’ve had generally good experiences with them and that’s where ...
The many nonalcoholic beverages on the market have attracted a new kind of customer: the (way) under-21 set. Credit...Shawn Michael Jones for The New York Times Supported by By Alyson Krueger The ...
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