Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. Google announced the launch of curation, allowing ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

It’s no secret in the industry that Google has dedicated a great deal of resources into machine learning, with the long-term vision of turning Google Ads into a fully self-serve platform without ...

In a digital-first world, businesses are increasingly turning to online advertising to reach their audiences. As competition intensifies across digital platforms, the ability to stand out on search ...

Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. I recently attended a panel at HeroConf where ...

Google doesn't give SEM agencies access to developers to talk through problems, which can become frustrating at times, according to the source. It's not always the case with Bing and Yahoo, he says.

The average small to mid-sized business spends about $10,000 annually on Google Ads. Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If ...

Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, ...

As you know, Google launched an agency dashboard for Google My Business agencies that manage a lot of local businesses. The overall early response has been pretty negative around the dashboard. But ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have ...

Digital marketing tools have become so effective and so powerful that it is absolutely in your interest to leverage these tools, regardless of whether or not you consider yourself a "tech company." ...