Our expert team of writers and researchers rates project management software against the factors small businesses care about most - value for money (for both small and growing teams); depth of ...

In IT, gap analysis is an assessment that helps identify differences between information systems or applications. A gap can be looked at as “the space between where we are, and where we want to be.” ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

The following brief examples demonstrate the distinction between the purpose and functional requirements of software. Software should be created to allow a user to enter ten numbers. Each number must ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...