Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Strategy is one of the most commonly misunderstood words in business. It is often given ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

The United Nations Language Framework, unique to the specific context of the United Nations, breaks down language skills into four levels. The Framework standardizes the way languages are learnt, ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...