Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to ...

Strong communication is essential for any organization to function effectively. However, merely sharing information is not enough to truly engage employees and motivate high performance.

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

By Celestina DikeI was almost tempted to start by saying ‘In today’s AI world’. But nah, I’m not falling for that trap, so here goes…In today’s rapidly evolving work environment, internal ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...